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"Brand X" is the eighteenth episode of the seventh season of the science fiction television series The X-Files. It premiered on the Fox network in the United States on April 16, 2000. It was written by Steven Maeda and Greg Walker and directed by Kim Manners. The episode is a "Monster-of-the-Week" story, unconnected to the series' wider mythology. "Brand X" earned a Nielsen household rating of 6.8, being watched by 10.81 million people in its initial broadcast. The episode received mixed reviews from critics.
Watch The X-Files 7x18
"Brand X" first aired in the United States on April 16, 2000. This episode earned a Nielsen rating of 6.8, with a 10 share, meaning that roughly 6.8 percent of all television-equipped households, and 10 percent of households watching television, were tuned in to the episode. It was viewed by 10.81 million viewers. The episode aired in the United Kingdom and Ireland on Sky1 on July 16, 2000, and received 0.75 million viewers, making it the most watched episode that week. Fox promoted the episode with the tagline "Tonight the terror is inside. Deep inside."
Impressive performance in a 7x18 monocular, with top-end BaK-4 prism glass & multi-coated optics. Bright, sharp image as close as 13 inches. 2.6 mm field of view. Whether you're bird watching, hunting, star-gazing, or simply looking for a closer view - Brunton has the perfect monocular for you.
Aluminum Car Hauler (Tilt Deck) - If you are tired of ramps, don't want a beavertail to catch on a driveway incline, have the occasional need to overhang a load, or prefer full width loading rather than narrow ramps, this tilt deck might be for you! It is available in both a manual and power tilt, and a 7000#, 9900#, and 14000#. The chassis is very similar to the flatbed car hauler model as it shares the same tongue/mainframe, and a fair amount of similar features. The trailer is equipped with a rubrail and stake pockets giving a virtually unlimited number of tie-down locations. The 6" channel full wrap tongue and massive 8" channel mainframe (same as the 14K GVW) make this a fairly rugged 9990# aluminum trailer - it surely won't win any awards for being lightweight. We also like the way the slimline lights and standard aluminum wheels give the trailer a tidy, sleek look. The removable fenders are well engineered for a quick and easy, yet secure deployment. H&H uses a 7000# drop leg jack standard, and has the newer style bullet LED lights. All in all, you're getting a tilt trailer for nearly the price of a aluminum car hauler with ramps, making it a solid value in this segment. The 7x18 7000# model weighs in about 1680#, leaving a net legal payload of approximately 5300# tongue weight, or enough to haul most pickup cars, SUV's or small compact tractors. The ideal tow vehicle would be a 1500 series truck depending on what is being hauled, but could also be pulled by a handful of other vehicles including some SUV's. A trailer like this would make an excellent all around trailer for a homeowner with a car collection or hauling a compact tractor, auto repair, hauling a pair of UTV's, or similar.
X-Files In-Jokes: Season SevenThe Sixth Extinction - 7x03 Title - the title is a reference to the point of Scully's monologue at the beginning of 6th season finale, "Biogenesis". Scully told us, "440 million years ago, a great mass extinction would kill off nearly every species on the planet leaving the vast oceans decimated and empty. Slowly, plants began to evolve, then insects, only to be wiped out in the second great mass extinction upon the Earth. The cycle repeated again and again. Reptiles emerging, independent of the sea only to be killed off. Then dinosaurs, struggling to life along with the first birds, fish, and flowering plants - their decimations Earth's fourth and fifth great extinctions." ... "Will we pass, as those before us, into oblivion, into the sixth extinction that scientists warn is already in progress?"925 - Scully lands at Dulles airport at 9:25. 925 is a number usually used to reference the birth of Gillian Anderson's daughter, Piper Maru, who was born on 9/25. (see The X-Files Numbers Game for more instances of 925's)The Sixth Extinction II: Amor Fati - 7x04Title - Amor Fati means "Love of Fate". It can be a religious term, having to do with our lives being divinely willed (thus we are supposed to love our lives). A relatively famous phrase, it was written about by Nietzsche ("Amor Fati: let that be my love henceforth").Tag Line - the familiar "The Truth is Out There" tagline was changed to part of the episode's title: "Amor Fati".The idea behind Mulder's dream sequences were largely borrowed from the last 30 minutes of the 1988 film "The Last Temptation of Christ" (based on the Nikos Kazantzakis book of the same name). In the movie, we see Christ saved from the cross at the last minute and allowed to lead a normal life. He gets married, has kids, and leads a long, normal life. As Jesus is dying of old age, he is visited by his supposedly-dead best friend Judas, who calls Jesus a traitor and shows him that Jerusalem is burning because Jesus did not die for our sins. Jesus then snaps back to reality where he is indeed dying on the cross. As you can tell, the X-Files episode is nearly identical, with Mulder "saved" by the Cancerman, allowed to have a normal life where he marries and has children, where he is about to die of old age when visited by his supposedly-dead best friend Scully who calls him a traitor and shows him that the world is burning because he did not complete his quest, and he snaps back to reality where he awakes upon an X-shaped table.Special Date - We all know how Chris Carter likes hiding special birth dates (usually 1013 and 1121) in significant numbers on the show. In this episode that borrowed quite a bit from "The Last Temptation of Christ", it is worth noticing that the code on the swipe-card that Fowley left Scully is MSF 1225 L1 -- 12/25 is Christ's birthday (and Christmas).Arlene Pileggi (Mitch Pileggi's wife and Gillian Anderson's former photo double) reprised her role as Skinner's assistant. Arlene can also be seen as Skinner's assistant in Season 5's "Bad Blood", Season 6's "Triangle", "S.R. 819", and "Monday", Season 8's "This Is Not Happening" and "Dead Alive", and Season 9's "Sunshine Days". Arlene also played Scully's look-alike in Season 7's "Fight Club".The Sixth Extinction II: Amor Fati Script DifferencesHungry - 7x01In keeping with Vince's habit of putting his girlfriend's name (Holly Rice) in each episode he writes, the manager of the fast-food store is named Mr. Rice. Another employee is named Lucy, which is Holly's real first name. For the full list of Holly sightings, see the Lists & Statistics page.Private Investigator Steve Kiziak was played by David Duchovny's photo double, Steve Kiziak (didja notice the resemblance?)Vince set this episode in Costa Mesa because his brother Pat lives there.Rob Roberts, a main character in the episode, is named for Vince Gilligan's helicopter flight training instructor, as well the morning traffic reporter in Richmond, VA (Vince's hometown). The psychiatrist, Mindy Rinehart, is named after real-life Rob Roberts' wife.Derwood Spinks was named for Gilligan's sixth grade teacher, Derwood Guthrie. The last name came from World Heavyweight Boxing Champion, Leon Spinks.The speed-metal music playing in the first victim's car is that of a band called "Unearthed". Producer Paul Rabwin's daughter is dating a member if the band.
Millennium - 7x05Title - Not only does this episode take place as 1999 turns into 2000, but it is also the much-anticipated crossover episode between X-Files and Chris Carter's second series, "Millennium".In keeping with Vince Gilligan's tradition of including his girlfriend's name (Lucy "Holly" Hartwell Rice) in all episodes, we get her twice in this one -- much of the episode takes place in Rice County, Maryland, and the institution where Frank stays is the Hartwell Psychiatric Hospital (in Virginia -- Vince's home state). For the full list of Holly sightings, see the Lists & Statistics page.Vince's brother Patrick played the sheriff's deputy.The neuromancer (Mark Johnson) is named for the real-life Mark Johnson -- the producer who did Home Fries with writer Vince Gilligan.1121 - the time the policeman stops to help Mr. Johnson with his flat tire - 11:21 (11/21 is Chris Carter's wife's birthday)1013 - "The time is near" -- the time on the grandfather clock when Frank and Mr. Johnson are discussing Frank becoming the Fourth Horseman (10/13 is Chris Carter's birthday)What with this being a Millennium/X-Files crossover, now would be a good time to mention that the character Frank Black was actually named for the lead singer of one of Chris Carter's favorite bands, "The Pixies" (and that same Frank Black makes an appearance on the "Songs in the Key of X" soundtrack with the song "Man of Steel").It is worth mentioning that Frank Black was watching a game between Notre Dame and Boston College -- both well-known Catholic schools, and that Notre Dame had once had four players nick-named "The Four Horsemen".The line "Shoot them in the head, it seems to stop them" is an homage to the original "Night of the Living Dead".(see The X-Files Numbers Game for more instances of 1013 & 1121)Rush - 7x06The Goldberg Variation - 7x02Title - this title appears to be a play on 2 different Goldbergs. The first Goldberg was a brilliant harpsichordist in the 1700's who played special compositions written by J.S. Bach. These compositions, although written by Bach, were called "The Goldberg Variations". The other Goldberg is Rueben (Rube) Lucius Goldberg (1888-1970), a Pulitzer Prize winning cartoonist, sculptor, and author. A trained engineer and accomplished artist, Rube Goldberg's "inventions" were known for making simple tasks amazingly complex by utilizing dozens of arms, wheels, gears, handles, live animals, etc to accomplish something as simple as squeezing orange juice or closing a window (anyone remember the game "Mousetrap"?). His name, Rube Goldberg, has become associated with any convoluted solution to perform a simple task (to see what I mean, check out the "Gallery" page at The Rube Goldberg Site). The X-Files connection? This episode's description involves Mulder & Scully being "caught up in an elaborate real-life Rube Goldberg device" involving luck, coincidence, and chance.Extra special thanks to Dennis Wittig for his investigative prowess!Orison - 7x07Title - The definition of "Orison" is "a prayer"Among the words scrawled on the prison chapel's walls was the phrase "Sheep go to Heaven, Goats go to Hell". This phrase can also be found in the song "Sheep go to Heaven" by the band Cake -- which is one of Gillian Anderson's favorite bands.The ending slo-mo scenes between Scully, Pfaster, and Mulder look eerily similar to the scenes toward the end of The Matrix (when Mr. Smith shoots Neo) -- including the flash as the gun goes off being reflected on a character's face, a spent cartridge falling to the ground, the gun going off in slow motion, etc.Orison Script DifferencesThe Amazing Maleeni - 7x08The Amazing Maleeni was named named for real-life magician Max Malini (1875 - 1942). Famous for relying on his own skill rather than props, Malini performed for kings, queens, and millionaires.Magician Billy LaBonge is named for Second Unit Director of Photography Bob LaBonge.Signs & Wonders - 7x09A fairly common biblical phrase used to describe the acts used to convince followers of the nature of Christ and his apostles, for example:Second Corinthians 12:12: "The signs of a true apostle were performed among you with all perseverance, by signs and wonders and miracles."Sein Und Zeit - 7x10Title - "Sein Und Zeit" means "Being and Time" and is the title of a rather famous 1927 philosophy book by world renowned philosopher Martin Heidegger. It deals with our existence -- being. If you would like to know more about Heidegger's Master Work, follow this link: Lectures on Heidegger's Being and TimeIn the episode's teaser, Mr. LaPierre is watching "Harsh Realm" (Chris Carter's short-lived and grossly un-promoted drama series) on television. Mr. LaPierre apparently really liked the show, commenting to Mulder that he didn't know what it was called (probably since it wasn't well promoted by Fox), but that it was good. On a related note, the actor playing Mr. LaPierre was in the 2nd episode of Harsh Realm as a bounty hunter.The names of the LaPierre parents (Billie & Bud) may be a reference to the Melville book Billy Budd.The LaPierre's lawyer, Harry Bring, is named for the X-Files Unit Production Manager.Amber Lynn LaPierre is named for Amber Woodward, Chris Carter's assistant on "Harsh Realm".Tencate and LaPierre are both last names of two of Chris Carter's former girlfriends.Closure - 7x11(formerly Sein Und Zeit: Aliatope)Mulder finds his sister's former home on "Albatross Way". The street name may be in reference to the cliche (from Samuel Coleridge's narrative poem, The Rime of the Ancient Mariner) of having "an albatross around one's neck" -- a heavy burden of guilt that becomes an obstacle to success. Samantha is Mulder's albatross.Agent Lewis Schoniger is named for the next door neighbor of Chris Carter's grandparents.X-Cops - 7x12Title - So-titled because this episode is filmed with a "Cops"-like perspective. "Cops" is/was a popular show wherein camera crews rode along with real-life policemen and filmed them doing their jobs.The episode also appeared to be a homage to "The Blair Witch Project", not only with the hand-held camera footage, but also the scene with the camera falling to the floor, hand-prints on the wall, and also because we never do get to see the "monster"Real-life "Cops" cameraman Daniel Emmett and sound man John Michael Vaughn played a cameraman and a soundman in the episode (the guys who end up in the closet).
When a character talks about the police giving 150%, I have to wonder if this is in reference to the fact that X-Cops marks the 150th episode of the X-Files?Chantara Gomez is named for Vince Gilligan's literary agent, Ronda Gomez.Steve & Edy are named for the performers Steve Lawrence and Eydie GormeSergeant Paula Guthrie was named for Vince's sixth grade teacher.As always, Vince finds a way to get his girlfriend's name (Holly) into his episodes. In this case, the police first find Mulder and Scully on Holly Street. For the full list of Holly sightings, see the Lists & Statistics page.First Person Shooter - 7x13This is the computer programmer/video-game episode by William Gibson and Tim Maddox -- the people who brought you Season Five's "Kill Switch" (however, this is not a follow-up to "Kill Switch", it is a stand-alone).Title - "First Person Shooter" is a phrase used to describe games like Quake and Doom -- games where you see the action through your game-character's eyes (first-person perspective), and your main goal is to shoot your weapon and take out your opponents, bad-guys, etc."Maitreya" means "loving one" in the Buddhist religion.Although the name Musashi seems to be a somewhat common Japanese name, perhaps game-guru Daryl Musashi was named for the popular SquareSoft game "Brave Fencer Musashi"? "Musashi" is also a series of books written in the 30's about a Ronin, or rogue Samurai. (They were last re-printed in 1985 in the states) He is the literary epitome of the Samurai who holds no allegiance to a Lord and the best of the best.Maitreya says "Watashiga korekara surukotowo yurushitene" to Musashi just before he loses the game -- it is Japanese for "Forgive me for what I am about to do."Much of the opening action sequence was filmed at the Rykoff food distribution company. Rykoff is X-Files producer Paul Rabwin's uncle.
First Person Shooter Script DifferencesTheef - 7x14The name of the reporter covering the flesh-eating disease story, John Gillnitz, marks the 5th appearance of the name in an X-Files episode. This long-running in-joke is a conglomeration of the writers' names (John Shiban, Vince Gilligan, and Frank Spotnitz) and has been used previously in the episodes "Wetwired", "Leonard Betts", "Christmas Carol", and "Dreamland II".The Dr. Wieder character was named for Frank Spotnitz's assistant's doctor (Sandra Tripicchio's doctor).The phrase "Stinky's Good" has gone on to become an inside joke and somewhat commonly-used phrase amongst crew members.Not an in-joke, but the episode was in memory of Rick Jacobson, president of Twentieth Television (the syndication arm of Fox) who died of cancer in March of 2000 at age 48.En Ami - 7x15Title - "En Ami" is French for "as a friend", yet phonetically it sounds like "enemy".This episode was co-written by the Cigarette Smoking Man himself, William B. Davis.The exterior of the restaurant in this episode is the "Old Writer's Building" on the Fox lot, which reportedly houses the writers and producers of Chicago Hope.Chimera - 7x16Title - Greek for "goat", my trusty Websters defines "Chimera" as "1) from Greek mythology, a fire-breathing she-monster usually depicted as a composite of a lion, a goat, and a serpent. 2) A foolish fancy. 3) An organism, especially a plant, with tissues from at least two genetically distinct parents."Writer David Amann's wife Michelle Deschamps, gets mentions in the episode. The little girl in the teaser is named Michelle, and the psychiatric hospital in the episode is the Deschamps County Hospital.Katy, the baby daughter in the episode, is played by the twin sons of Michelle Joyner, the actress playing Ellen Addrely.all things - 7x17This episode was written and directed by Gillian Anderson.Colleen Azar's girlfriend Carol is played by "The X-Files" Script Supervisor Carol Banker.Gillian chose work from artist Gary Christopherson to be displayed in Colleen Azar's house. To see more of his work, visit www.gchris.com.Hollywood A.D. - 7x18This episode was written and directed by David Duchovny --The "Hollywood A.D." is in reference to A.D. (Assistant Director) Skinner, who has pitched an X-Files story to a Hollywood filmmaker. Since much of the story also references religion and Christ, the A.D. probably also refers to "Anno Domini" -- Latin for "the year of our Lord" and our designation for the time after Christ (A.D.) (as opposed to B.C. -- the time before Christ).David Duchovny's wife, Tea Leoni, appears as herself (and the movie-version of Dana Scully) in this episode.One of David Duchovny's best friends, Garry Shandling, appears as himself (and the movie-version of Fox Mulder) in this episode.Some of David's other friends (Minnie Driver, David Allen Grier, etc) also make cameo appearances in this episode.Chris Carter makes his second appearance in an X-Files episode as a member of the audience along with Visual Effects Producer Bill Millar.Even David Duchovny's dog, Blue, has a role in the episode. Blue can be seen wandering the set when Mulder & Scully meet Shandling & Leoni, as well as when Scully is showing Leoni how to run in heels.David Duchovny's stand-in Steve Kiziak appears in the episode as Tea Leoni's date to the movie premiere (although I never saw him...). :)David Duchovny wrote the part of obnoxious Wayne Federman for his friend, actor Wayne Federman.A few references to Duchovny's "real life" include Scully's assertion that Tea Leoni likes him, as well as the assertion that Shandling likes him too (A cute reference to David's appearances on Garry Shandling'