Highly Visible Authors Sell More Books
If you've written a book, you may think its content will speak for you. But it's often quite the opposite in reality. Authors fortunate enough to work with the best book marketing companies are usually in the spotlight. Some writers are outgoing (or outspoken) and naturally find their way into the spotlight. Others need to try to put themselves there and get a buzz going about their books. Given the competition in today's marketplace, staying in the background can cause your book to have a similar fate. It works better when you are out front, meeting people, and talking.
Given the dominance of the internet today and the ability of everyone to self-promote via social media and websites, some wonder about the value of third-party media. It's a valid question, and there isn't a single answer that works for everyone. What's valuable to remember is…